SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural”
listings on search engines. All major search engines such as Google, Yahoo and Bing
have such results, where web pages and other content such as videos or
local listings are shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
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